The Situation

Traditional banking systems aren’t supporting most digital assets yet. This gives new entrants a whole new opportunity to introduce unique and game-changing services to the financial industry. Baanx’s goal is to be the one who powers them.

Baanx builds your business with you, not just for you – working together to both improve and disrupt the financial world. They are built on DLT, blockchain, automation and AI, which are much faster and more efficient than traditional fintech and banking. They strive to create a bridge between the old and new, bringing new kinds of unique and leading-edge Fintech platforms.

With an established talent acquisition team in the US unfamiliar with senior management hires on a global scale, Baanx appointed Syncopate as their UK-based global talent partner to attract and secure senior talent. The key hires required included Software Engineers capable of solving complex tech problems for their innovative products and services.


Our Approach

Syncopate deployed an embedded Talent Partner and an Account Director to support Baanx in their hiring objectives.

From the initial discovery sessions, it was clear that the team wanted to keep the bar high with talent from high-growth tech businesses, so we developed sourcing strategies to meet and surpass these expectations.

One of the critical requirements was to attract and engage with senior sales professionals who had experience in both buy and sell side within an FX environment; we worked closely with their existing sales leaders to gain a deeper understanding of this discipline. Our Talent Partner successfully approached and attracted passive candidates who were not actively looking for opportunities.


Our Goal

  • Tasked to headhunt four Sales Directors for both the US and UK offices
  • Implement the Senior Sales function within the business
  • To bridge the diversity gap within the business
  • Create product and brand awareness in the highly competitive B2B software market

Our Results

  • Successfully delivered two Director of Institutional sales in US and UK, a Senior Business Development Manager Institutional Sale UK and a Business Development Manager US.
  • Provided the insight and a market map to support the continuous hiring of a diverse Sales team who will be reporting to the hires
  • Created a strategy for future growth for their offices in Hong Kong, London and New York

Our Insights

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Our Partners